What marriage teaches you about product development.

Today I was brought to a fascinating realization.  Finding your soul mate is very similar to creating a great product.  How?  Well, it’s a little known secret that finding your ideal partner is actually a process of understanding and developing yourself to the point that you can recognize your ideal match.

Take an average singles scene where unfortunately the shiny, sexy exterior is what motivates a lot of unfortunate people to base their dating choices on.  Now don’t get me wrong, like any new website, oops I mean person, you need some initial attraction to peak your interest but if it’s no good under the hood then your relationship won’t last.  So too with a web product.  You might be able to get people onto the site to poke around a little but unless you are offering users real value don’t expect them to come back and you certainly shouldn’t expect to achieve any viral reach.

This analogy can really be applied to anyone who is into self-development of any kind. Thinking back to the product managers I know I realized that like me, they are always the ones with the self-help books lying around.  We’re always trying to find the most impactful places to make improvements.  We’re always asking the questions like, How can this be more efficient? What would make this experience better? etc…

So here is something I’ve learnt in recent years after getting married and moving back to Toronto to focus my efforts as a social and viral web business developer.  No matter what area of your life you are trying to improve, whether it’s your attitude, your marriage, or your website, focusing on purpose and and values will always offer the best results.

How to really lead a company.

So when listening to a podcast of Dave Ramsey’s Entreleadership series I heard about this amazing writer and speaker named Simon Sinek.

This guys has hit the nail on the head with his book titled “Start With Why”.

His main point is that the thing that differentiates great companies from all others is how they portray their reason for doing what they do.  Take a company like Apple for instance. Is it not clear that they love making products that are super sexy and fun to use?  Or that hey want to do it the absolute best way they can, which is different then everyone else doing it?  If you have ever walked into an Apple store, or used one of their products you would know that the answer is yes.  They exude an attitude of, “yeah, this is how we think it should be because this is what we think is the best way to do it”.  End of story and they don’t care about your opinion because they are so freaking confident that they have figured it out.

I really don’t know an average tech consumer who hasn’t loved their apple product or overall experience.  That’s not to say that I don’t know tech geeks who have other opinions on the subject but even they get it.

Well, according to Simon Sinek, this is because Steve Jobs refused to always bring his business back to “why” they were doing what they were doing.

So without further a due, check out this video to hear it from the horse’s mouth.